Since early 2023, the Benrong New Energy has won two consecutive financial investments, which totaled at 32 million yuan by the end of August 2023 when it has completed all the angel round financing plans, as the pre-investment valuation of this company reached 280 million yuan. The vast majority of this funding will be allocated for the design and development of new product lines.
The Benrong group has outstanding performance in the integration of upstream and downstream resources. Earlier on this year, Benrong has reached a strategic cooperation with a large domestic automobile company, becoming the world’s first renewable energy company to apply blade batteries to home energy storage products.
Compared with the traditional lithium iron phosphate batteries used in the industry, blade batteries have the advantages of higher space utilization, energy densities and stronger safety levels. Berong’s application of blade batteries to the Shadow S home energy storage products is not only a pioneering act that enhances product competitiveness, but also played an important role in the building up of Benrong ecological chain of renewable energy.
During 2023, Benrong has successfully reformed its business sectors including the R&D, smart manufacturing and overseas sales channels. In addition, in terms of the marketing model, it is adopting the international e-commerce branding strategy, which highlights the applications scenarios for product differentiation, and thereby tries to strengthen the brand recognition in the mind of users.
As the international community is coordinating its efforts to achieve the carbon emission goals of “carbon peak” and “carbon neutrality” in the foreseeable future, the Benrong Group is currently focusing on the energy storage batteries within the renewable energy industry. It is endeavored to become a world leading green energy solutions provider. Just as Qiu Kaijian, the chairman of Benrong Group has commented, the group’s ultimate goal is to make renewable energy an indispensable companion of the everyday life of the human kind.
