With the increasing level of national consumption in our country, the sales of automobiles show a “blowout” growth. As of the end of March 2017, the national motor vehicle population exceeded 300 million for the first time. There are 200 million civilian vehicles, and the automotive aftermarket industry derived from this can exceed trillions.
The automobile aftermarket refers to various services surrounding the use of automobiles after automobile sales. The auto aftermarket covers all the services consumers need after buying a car, which is undoubtedly the gold industry of the auto industry. Benrong Group, under the leadership of Mr. Qiu, aimed at this blue ocean as early as 2011.
Behind the over 100 million car ownership is the 100 billion level auto aftermarket industry. Statistics show that every 1 yuan of car purchase consumption will drive 0.65 yuan of car after-sales service. The automotive aftermarket industries such as auto maintenance, auto parts, second-hand car transactions, and emergency starter power supplies will usher in a huge market space. Since its establishment, Benrong Technology has focused on the design, development, production and sales of high-quality automotive emergency starters, LED headlights, driving recorders, charging treasures and other automotive supplies.
The founder and CEO of the company, Qiu Kaijian, is an authentic young talent, who often gives the impression of a fearless and daring entrepreneur. It is this youthful courage that attracts a large number of young and promising talents with dreams and ambitions like him. This makes the company a dynamic and vigorous enterprise.
By surprise, aiming at the blue ocean layout market.
Qiu Kaijian not only has the courage of a young man, but also has an incredible and meticulous thinking. He realized that the automotive aftermarket will soon become the key to promoting the development of the automotive industry. The prospect of auto parts supplies is very broad, which means the advent of the era of the automotive aftermarket. This will also usher in the “modern era” of the automotive aftermarket.
The company was just a small stall with two fronts at first, with less than ten people including the boss. At that time, the main product was car CDs. Many employees don’t understand that car CDs are a product that is about to be eliminated by society. There is no company doing it anymore, so why does Mr. Qiu invest manpower and material resources to develop it. Only later did they know Mr. Qiu’s foresight. This move of his is not looking at the petty profit in front of him, but setting up a game. Establish a channel for the automotive aftermarket through the CD business. When the channels are perfected, and then cooperate with new projects, it will be more work with less effort. What he wants is to integrate the automotive aftermarket and benefit the majority of car owners and friends.
The solid channel foundation laid by Benrong has made it a leader in the automotive electronics industry. In terms of product technology, the company continues to innovate and iterate. With E-MARK, CQC, UL, CE, FCC, RoHS certification and utility model patents, design patent certification and MSDS, UN38.3 transport reports. The products sell well all over the country, and are exported to Europe, America and other countries and regions by OEM and ODM, and have been highly praised by customers at home and abroad.
With a keen sense of smell, we firmly grasp the development opportunities of the industry.
Intelligence and technology have become the highlights of the automotive aftermarket industry. Benrong Technology operates emergency power supplies for automobiles, and Mr. Qiu had an early insight into this business opportunity. When this product first appeared, many people did not recognize this product. Because the function of emergency start and rescue is almost useless, and the price is not cheap, I feel that there is no market. However, Mr. Qiu doesn’t think so. He thinks that people’s awareness of self-help is getting stronger and stronger. Especially with the rise of self-driving travel after the popularization of cars, it is normal to reserve one for the car in order to prevent the car from breaking down on the road.
In this way, under his leadership, the company invested the most manpower and material resources in R&D and design. During this period, everyone can imagine the difficulties encountered. One is product research and development, and the other is product sales, which must be explored step by step. From the single function and single model at the beginning, to the rich function and product model now. From the shipment of sets at the beginning, to the current shipment of cabinets. It can be said that Mr. Qiu made the car starting power supply, and the car starting power supply has made today’s Benrong Technology.
For an ambitious, restless young entrepreneur, what he has achieved now is not what he wanted. A sense of responsibility to the larger society made him understand that he had to move on. Because of the desire to integrate the automotive aftermarket, it has never wavered since the establishment of the automotive CD-ROM channel. The results of the new round will soon surface in Mr. Qiu’s layout. Let us wait and see.
